Jamlos is a Ho Chi Minh based company founded in March 2014. Its initial products were canvas bags with minimal design, with the core value of minimalism and eco-friendliness.
Another core value of Jamlos’s products is the story. Every product line has its own story, and Jamlos wish to reach customers by making them relatable to the products.
The Problem Definitions
DECISION MAKER’S OBJECTIVES
Looking into the two parts of questions Jamlos asked to us, there are common quantitative and qualitative information to be answered and collected. Categorizing the required information, the first part is to understand current customers and the second part is to recognize potential users. Lastly and more importantly, those two categories will contain information about what specifications, the current and potential customers want from Jamlos’s products including design, function, durability, and others.
Conclusion.
Due to Jamlos have a wild product line with more than 60 items, to identify which is the customer’s most favorite bag, we will use the best-seller items as a criterion. According to the official website, there are eight best-seller items which included different category products, this can result in one customer might have multiple demands and needs based on the different function. For instance, customer use “Banana”, a cross-body bag to contain fewer things and “Schooling” a backpack to carry more.
To eliminate the item options and figure out the most suitable products for the questionnaire, we will divide it into two questionnaires, one for current users and the other for potential users. By letting the respondent rank the eight best-sellers from 1st place to 8th place. The company can identify the preferences of potential and current customers based on the results. For instance, which category of bags do customers prefer and what kind of design is the most popular for them?